Services

SERVICES

PinPoint Local
Services

Service Offerings:
1. Custom Optimized Websites + Dedicated Hosting
2. SEO Campaign Management
3.Pay Per Click

Custom Websites

Why is a website so critical? It is the face of a company, the information hub & the key to customers finding a business online. A good website elevates the brand presence, engages the customer with all relevant information & is precisely designed, built & configured to increase search engine rankings so a website can be found with ease.

Custom Websites: Four Key Factors In Successful Website Design

Every custom PinPoint Local website is built in WordPress & includes all of the following elements for the most professional, SEO-optimized website that will drive increased rankings: ❖ Advanced Websites are also available & include added features such as Online Scheduling, Live Chat & eCommerce. ❖ Customer Provides: Website copy, blog copy, logo, domain name

PinPoint Local has built over 3,000 websites using WordPress. It is the number one content management system in the world, powering 1/3 of the internet, and is the solution of choice for small business to large enterprises for 6 key reasons.

Premium Hosting

Custom Websites All PinPoint Local websites include the highest level of secure web hosting available in the industry – Dedicated (+ email)

SEO Campaigns

What is SEO? SEO stands for Search Engine Optimization, which is the practice of increasing the quantity & quality of traffic to a website through organic search engine results (Google has over 92% of search engine volume, with Bing at 2.6% & Yahoo! at 1.9%).

What goes into SEO? It’s all about the Quality & Quantity of traffic combined with how customers are finding a site via Organic methods:

● Quality of Traffic: A business can attract all the visitors in the world, but if they’re visiting a site because Google tells them it’s a resource for Apple computers when really it is a farmer selling apples, that is not quality traffic. Goal is to attract visitors who are genuinely interested in products that business offers.

● Quantity of Traffic: Once the right people are clicking through from those search engine results pages (SERPs), the more traffic the better.

● Organic Search Traffic: Ads make up a significant portion of many SERPs. Organic traffic is any traffic that isn’t paid for. Organic search traffic is specifically any unpaid traffic that comes from SERPs.
How SEO works You might think of a search engine as a website you visit to type (or speak) a question into a box and Google, Yahoo! & Bing magically replies with a long list of links to webpages that could potentially answer your question.

That’s true. But have you ever stopped to consider what’s behind those magical lists of links?
Here’s how it works: Google has a crawler that goes out & gathers information about all the content they can find on the Internet. The crawlers bring all those 1s and 0s back to the search engine to build an index. That index is then fed through an algorithm that tries to match all that data with your query.
The ranking factors that go into a search engine’s algorithm is complex – some of the keyelements that make up the “SE” in SEO (note, this is a snapshot in time but these are always changing)

Optimization, the final component of SEO

Content is King! This is a focused effort to create meaningful content that contains strategic keywords sprinkled throughout, written in a way that search engines understand & that users who arrive via search will like what they see & engage in it.
Optimization takes many forms. 1. Building an SEO-friendly site 2. On-Site SEO 3. Off-Site SEO

On-Site (or on-page) SEO

On-Site SEO is the process of optimizing elements on a website to rank higher & earn more relevant traffic from search engines. On-site SEO refers to optimizing both the content & the HTML source code of a site.
Beyond helping search engines interpret page content, proper on-site SEO also helps users quickly & clearly understand what a page is about and whether it addresses their search query.
In essence, good on-site SEO helps search engines understand what a human would see (& the value they would get) if they visited a page, so that search engines can reliably serve up what human visitors would consider high-quality content about a particular search query (keyword). The ultimate goal of on-site SEO can be thought of as attempting to make it as easy as possible for both search engines and users to: ● Understand what a webpage is about; ● Identify that page as relevant to a search query or queries (i.e. a particular keyword or set of keywords); ● Find that page useful and worthy of ranking well
on a search engine results page (SERP).

This is done through a multi-faceted strategic process which includes:
1. Content: Relevant, Unique, Up-To-Date, Shareable & Professional.
2. Page Title & Meta Description: These two elements are representative to a site site to Google & are what will motivate (or not) a person searching for something to click to a site. No pictures, fancy anything – so it must be compelling to generate a click.

3. 100% SEO-Friendly Content: Content needs to be both structured & focused in a way that is easy for the search bots to read & understand in a few seconds. To do this strategic, smart, useful placement of keywords is critical. For example, use the keyword 1 x in the title, 1x in the meta description, 1 x in H1 tag, 1x in webpage URL – this structures & focuses the content for optimal search engine scanning.
4. SEO-Friendly Design & Links: a. Website design needs to be clean, easy to navigate & mobile-friendly (need to be able to access all of the content & images) b. Links – important that your site has links backward & forward to a category, sub-category & homepage – this connects a site’s pages together making the site more accessible

SEO Campaigns: Off-Site (or off-page) SEO

While keyword driven content & site optimization play a huge role in any successful SEO campaign, the real key to success is off-page! Off-page SEO is all about building links to a website. And the focus is on both quantity + quality

Off-Site (or off-page) SEO

Off-page links are earned or editorially placed & the way to do this is almost always by creating high-quality content over time